Now more than ever, customers have a strong influence on your company’s image – through online reviews and word-of-mouth recommendations. For better business results this year, you must be proactive about keeping your customers happy.
Here are a few ways to boost their happiness:
Learn how to measure customer satisfaction. Steps like monitoring online feedback, creating customer satisfaction surveys, and responding on customer review sites, such as Yelp, Google+, or Angie’s List will keep you in touch with your customer’s experience.
Be the expert. There is a reason why you’ve sold a product or have been hired – your customers need your help. Spending time to educate and empower your customers will give them a lasting impression that you’re an expert that they can trust.
Make sure your entire team is managing customer satisfaction. Every member on your team plays a role in making sure customers are happy. Send reminders to your staff to make sure they are all engaged in boosting customer satisfaction.
Build Key Performance Indicators (KPIs) Around Customer Satisfaction. Rewarding employees who engage in excellent customer satisfaction can go a long way to ensure continued success. Customer interactions are constant, so your focus on these key drivers of customer satisfaction should remain an ongoing process, not just a one-time event.
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